CASE STUDIES

Case Study: America’s Credit Unions Councils Mentor Match Program

3 mins read

Case Study: America’s Credit Unions Councils Mentor Match Program

How America’s Credit Unions partnered with Art of Mentoring to transform a manually run initiative into a scalable, technology-enabled leadership development program serving nearly 7,000 members.

Program at a glance

Participants

Organisation Type Association

Delivery Type Virtual

Program Management Full Delivery by Art of Mentoring

Members Served 7,000 across 8 Councils

The Challenge

Responding to member needs with accessible, future-ready leadership support

Credit unions face increasing complexity across compliance, technology and member expectations. Navigating this environment requires strong, future-ready leadership, yet many organisations operate with lean staffing models and regional limitations, making it difficult to provide consistent, personalised leadership development.

Members across the industry expressed a clear need for a mentoring program that could bridge geographic divides, connect professionals across career stages and disciplines, and prepare the next generation of leaders for the future.

In 2020, the Councils Mentor Match program was introduced to provide professionals with structured leadership support and peer connection. From the start it showed strong potential, but demand quickly outpaced the capacity of a manually run initiative.

America’s Credit Unions recognised that a scalable and accessible solution was essential to fulfil its mission of boldly advancing a financial landscape where credit unions thrive.

I've been with this program since the inception, and I feel it is one of the best programs America's CU provides.

Mentor

America's Credit Union

Program Objectives

What Councils Mentor Match set out to achieve

  • Develop future-ready credit union leaders through skill-building and guided growth
  • Provide mentees with guidance and support from experienced professionals in the industry
  • Offer mentors the opportunity to give back to the credit union community and share their knowledge
  • Foster high engagement of America’s Credit Union members
  • Advance America’s Credit Unions’ mission by growing a strong leadership pipeline

The Solution

Scaling leadership development through partnership

America’s Credit Unions invested in Councils Mentor Match, a program connecting emerging talent with seasoned leaders across the movement. The initiative supports eight professional Councils, serving nearly 7,000 members across disciplines including CEO leadership, compliance and risk, finance, HR and organisational development, lending, marketing, operations and member experience, and innovation and technology.

In 2023, America’s Credit Unions partnered with Art of Mentoring to enhance delivery and scale impact. The partnership introduced automated matching, streamlined communications and integrated training resources for mentors and mentees, ensuring participants could easily access guidance and support, no matter their location.

Today, Councils Mentor Match is more than a mentoring initiative. It is a strategic member benefit and a future-oriented investment in leadership development, equipping participants with the skills, networks and confidence needed to strengthen both their organisations and the credit union movement as a whole.

From Manual to Modern: A Technology-Enabled Transformation

Under the leadership of America’s Credit Unions, Councils Mentor Match has evolved from a manually run initiative into a modern, scalable program. Art of Mentoring’s platform introduced automated matching, streamlined participant communications and an integrated suite of training resources accessible to participants anywhere in the country.

Program Outcomes

The results speak for themselves

Participants consistently report stronger leadership skills, deeper professional relationships and greater confidence in pursuing their goals.

99%

of mentees reported being glad they participated in the program

100%

of mentors reported being glad they participated in the program

97%

of mentees said they would recommend the program to others

100%

of mentors said they would recommend the program to others

I'm thankful to have been a part of the mentor program. It was exactly what I needed at this point in time.

Mentee

Councils Mentor Match

Program Benefits

Benefits for participants and the organisation

For Participants

  • A safe space to explore career goals and challenges
  • Personalised feedback and guidance from experienced mentors
  • Increased confidence, networking skills and leadership readiness
  • Access to perspectives beyond their own organisations

For America’s Credit Unions

  • Increased member engagement through a signature program
  • Strengthened reputation as a leader in professional development
  • A scalable model for leadership growth across all eight Councils
  • Enhanced cross-council collaboration and connectivity

Leadership Pipeline
Councils Mentor Match has become a trusted mechanism for preparing future-ready leaders while delivering tangible value back to credit union members across all disciplines.

Cross-Discipline Connection
By connecting professionals across disciplines and regions, the program strengthens individual leaders and the broader credit union movement, something impossible without a scalable virtual platform.

Strategic Member Benefit
The program has evolved from an operational initiative into a cornerstone member benefit, advancing both individual careers and the collective strength of the credit union movement.

Scalable Technology
Art of Mentoring’s platform automated previously manual processes including matching, communications and resource delivery, enabling the program to grow in scale without growing in administrative complexity.

Ready to get started?

Implement a mentoring program in your organisation

We combine evidence-based mentoring expertise with the latest technology to help associations, companies and government organisations build impactful, scalable mentoring programs.

Unleash your internal team value with mentoring

Download our introductory guide ‘The Ripple Effect’ to mentoring and learn the secrets to unleashing hidden value in your organisation

Download this guide

Compiled by our mentoring experts, this guide will introduce you to the secrets of unleashing hidden value in your organisation.

Art of Mentoring CRM needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

"*" indicates required fields

Start building a culture of growth today.

Join the hundreds of organisations embedding mentoring and empowering their teams with the Art of Mentoring.