Mentoring in Professional Associations: A Strategic Guide to Member Engagement and Retention

About This eBook

A strategic guide to member engagement and retention through mentoring

Professional associations are under more pressure than ever to demonstrate genuine membership value. Members expect more than events and publications — they want connection, development and a sense of belonging to their profession.

This free eBook shows how a well-designed mentoring program can help your association meet that challenge and why the evidence is compelling.

Inside you will find:

• Why professional associations are facing a membership engagement crisis
• The research behind why mentoring builds professional identity and loyalty
• The ROI of mentoring for your association, your members and your board
• How to design, measure and avoid the common pitfalls of association mentoring programs