Webinar: How to Effectively Recruit and Engage Members with Value Add-Programs

Overview

The internet is alight with talk about Artificial Intelligence, members are busier than ever and they are navigating unprecedented disruption to their careers (layoffs, technological automation and post pandemic challenges). Attracting young or new members to your association in these circumstances is getting harder and existing models of non-dues revenue are being turned upside down.

It is important that your association provides highly valuable learning opportunities in several mediums and beyond the static content such as eLearning, articles, online communities, and so on. The element of human connection is more important than ever. Programs that consider this will prove to be the differentiator that sets your organization apart and means you have a winning strategy for the future, building lifelong members.

In this webinar Alex Richardson and Michael Hoffman, CEO Gather Voices will explore the different mediums they are seeing utilized by associations with a particular focus on the power of video and mentoring as alternative ways to engage your membership, provide value and attract new members to your organization.

Join Alex and Michael to explore:

• An overview of the different tools/ecosystems available for member engagement
• The importance of multimedia content and providing member learning opportunities that cover the 70/20/10 model
• How mediums such as video can be utilized for an effective recruitment strategy across learning programs and events
• The power of story in engaging your membership and their learning
• Tools to evaluate program outcomes and capture feedback – measuring ROI

Presented in partnership with:

https://artofmentoring-1.wistia.com/medias/ayb3al0hf5?embedType=async&seo=false&videoWidth=640