Monthly Archives: May 2017

Lapsed members: making the call

Lapsed members: making the call! Guest blog from Optimum Contact Retaining a membership base is a real challenge for associations, and it’s a problem that is not going away. Conservative sources estimate that it costs up to ten times more to acquire a new member than it does to keep an existing one. According to association […]

Working with SUIs – Significant Unresolved Issues

Working with SUIs – Significant Unresolved Issues The concept of SUIs – Significant Unresolved Issues arose from David Clutterbuck’s unpublished research in the 1990s on what issues mentees brought to their mentors for discussion. Participants in workshops were asked to write down and reflect upon all the issues, about which they felt a level of anxiety […]