Webinar: Mentorship Programs for Associations


Mentorship Programs for Associations – Building a Highly Successful Program to Engage and Retain Your Members

Associations are increasingly aware of the potential value of association-led mentorship programs. Current members find a reason to stay, young industry entrants a reason to join, and leadership capabilities are cultivated within the association itself and the industry as a whole. Industry or association goals such as creating highly engaged members or perceived value for the cost of yearly membership are made easier to achieve. Mid-late career members are also brought back into activity within the membership by participating mentors.

There is resounding agreement that mentorship programs add value. Running a program that fails is brand damaging, but running a successful mentoring program can garner results that no other program in the membership service can. Too many associations are eyeing the benefits of mentoring but telling themselves they can’t afford it or don’t know how to implement one. In this webinar, we will unpack how to implement a highly effective program that achieves results such as 90% satisfaction rates, 46% of mentees saying it’s one of the best things they’ve done in their careers and 100% of participants saying they would participate again and/or recommend to others. What’s more, we will show you how to do so with a limited budget.

Join Alex Richardson, CEO and Founder of Art of Mentoring as he explains the ways his team help associations and member-based organizations to achieve their goals and enrich the value of their membership. Drawing on existing case studies and examples, Alex will take a look into how other associations have achieved remarkable success using strategic mentoring, and what sets them apart from other types of mentorship programs.

Presented By
Alex Richardson, CEO, Art of Mentoring



A guide to unleashing the hidden value in your organisation through high impact strategic mentoring programs.

Most human beings and organisations have one thing in common – they both want to do better. But it’s hard for one to achieve without the other. When you can harness both you can achieve great things.

Unfortunately, most organisational structures are hierarchical, which may aid efficiency but not necessarily “real” human interaction.

Solving the human equation is the cornerstone of great culture and the larger and more diverse the workforce, the more challenging it becomes, even before we factor in things like location, technology and pay rates.

Well designed and managed mentoring programs can have a dramatic impact on workplace culture and people engagement. A strategic mentoring program transcends hierarchy, creating relationships and interactions to build individual and hence organisational value.

In this guide we present you with proven practical insights on how to design, build, implement and automate a high influence mentoring program and create your own ripple effect.

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the ripple effect