Attracting Young Members to Associations

Insight Report: Attracting Young Members To Associations

Are younger people just not as interested in affiliating with organizations anymore? Does the ability to conduct their lives effectively online mean that people no longer need the physical support and networking opportunities that large organizations and associations bring? Or are associations simply not engaging young members effectively enough?

We surveyed business leaders, consultants, and executives in professional associations on the topic of young member attraction and mentoring. 


Smiling female professional mentor is in a group discussion


A guide to unleashing the hidden value in your organisation through high impact strategic mentoring programs.

Most human beings and organisations have one thing in common – they both want to do better. But it’s hard for one to achieve without the other. When you can harness both you can achieve great things.

Unfortunately, most organisational structures are hierarchical, which may aid efficiency but not necessarily “real” human interaction.

Solving the human equation is the cornerstone of great culture and the larger and more diverse the workforce, the more challenging it becomes, even before we factor in things like location, technology and pay rates.

Well designed and managed mentoring programs can have a dramatic impact on workplace culture and people engagement. A strategic mentoring program transcends hierarchy, creating relationships and interactions to build individual and hence organisational value.

In this guide we present you with proven practical insights on how to design, build, implement and automate a high influence mentoring program and create your own ripple effect.

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the ripple effect