Tag Archives: associations

Tips for Successfully Marketing a Mentoring Program

Top Tips for Successfully Marketing Your Association’s Mentoring Program Few years ago, Associations Now wrote about the importance of mentoring for membership retention, but what makes the program successful? No matter how well-conceived and run your association mentoring program is, its success will ultimately be determined by your ability to engage and excite your membership. The […]

Lapsed members: making the call

Lapsed members: making the call! Guest blog from Optimum Contact Retaining a membership base is a real challenge for associations, and it’s a problem that is not going away. Conservative sources estimate that it costs up to ten times more to acquire a new member than it does to keep an existing one. According to association […]